Samsung x Discovery
Make nights epic #withgalaxy through the S22 series
Samsung partnered with Discovery to showcase the S22 nightography and video capabilities in urban landscapes. We collaborated with photographers, 13thWitness and Jean-Philipe Mattei to experience their cities at night through various lenses.
roles:
concept
art director
designer
tools:
photoshop
after effects
city lights
unexpected angles
aerial views
reflections
late night action
nightography
Explore through various perspectives with our Instagram reels
Experience what we now know as the social term “photo dump” through a curated lens of NYC and Paris through different perspectives, courtesy to our photographers.
How-to Edit with Expert RAW Reel
We created a short how-to reel on Instagram with the new s22 feature, expert raw that was inspired by a current reel trend at the time with sharing how-to photo edits to capture different filter effects. The new feature allows to shoot with multi-frame RAW files and edit in Adobe Lightroom to achieve their desired look.
Instagram polls & stories
Capture engagement and share content through instagram polls and stories.
*this content was also featured on youtube and tiktok*
Twitter unlock cards
To tease the release of the campaign, we utilized twitter unlock cards to show the same location from different perspectives.
Wallpapers
A curated list of wallpapers chosen from the campaign for users to download and use.
eleven inc (agency)
creative directors: michael de wit, matthew wakeman
senior art director: flavia gonzalez, ryan holland
art directors: jonathan duong, jade giddens, austin warnick
copy writer: alanna johnson, sara uhelski
editors: nathaniel calnin, sabrina coates
production:
eleven inc: christopher kasper, karli renken
nyc: noam harary at icnclst/
paris: jessica piersanti