Pella
Creating a unique storyline for an intriguing product experience
Pella collaborated with experimental pro-surfer, Jamie O’brien to surf their most durable fiberglass window for a brand stunt. We were tasked to develop a landing page that was fun, yet still informative while highlighting Pella’s product features.
roles:
concept
art direction
ux/ui
branding
tools:
figma
illustrator
photoshop
Creating the window board
Surfing Pella’s window board was no small feat, but neither was creating it.
To showcase the building process, we created a triptych visual to divide each phase.
A side by side comparison to show similarities and differences between the Window Board that was made for the stunt and an actual surfboard.
Surf 101
We created an informational, yet fun section for viewers to experience while visiting our site.
Pella’s windows are tested through extreme variables, but it’s never been tested in something as powerful as a wave. To understand how strong a wave is, we created a visual diagram to point out different energy zones.
Surfing and Windows are both niche fields that have extensive lingo that comes with it. To educate our viewers we created a collapsible mini-dictionary of both fields terms side by side.
Pella Surf Club
Logo and merchandise designs for a fake surf club as a fun add-on to the stunt.
Final Product
Some design elements were changed for the final product. You can see an interactive view of it here
eleven inc (agency)
creative directors: michael fiore, jack harding
senior designer: adriana del mar
art directors + designers: austin warnick, jade giddens
ui designer: jade giddens
copywriter: ben whipple